From all reports this holiday season, electronics will be the big purchase item this year — cell phones, new computers, xboxes, wii’s and yes, ereaders. So many folks have come into the store and asked about how they think the ereader will affect us this year that I thought it might be a good idea to sit down and really think this thing out!

Having come from a technology background myself (web design) and far from a luddite, I’ll be the first one to admit that I really like technology and gadgets. I really love my iPhone; the simplicity is great, and it does pretty much everything I would ever want and more. What I really love about it is the fact that I could get rid of 3 other gadgets.

I would guess that if I wanted to read books online, I would want to do it with my iphone; I really hate carrying around extra weight that needs a plug or could break. That said, I can really understand why folks might want to buy an ereader. Especially if you are a student and have 300 pounds worth of textbooks, I would imagine that having a single reader that allows you to search on text and weighs a fraction of that would be a real boon. I can also see folks who travel frequently (and who have only short periods of “down time”) liking a single device to put all their various texts on might satisfy that requirement for simplicity. I myself do like to read newspapers and short magazine articles online (another problem for the periodical industry to solve), and electronic, real-time access is a key attraction to reading news. Blogs, Youtube, Facebook, Twitter – all short content – are perfect online reading and viewing.

For the life of me, however, I cannot get excited about reading a full-length novel in an electronic format. In the same way that I like getting short news stories or articles quickly online and then getting back to multitasking, I love the immersive experience of a physical book. Reading books is an escape from the millions of distractions we have in this twitterfied, gadget-centric world, and when I do read, I choose to put aside the technology and let my mind focus on the story. And the tactile experience of the paper, the cover art, the lettering, the smell of the book is every bit as much a part of falling into the story.

Not everyone thinks the way I do obviously, as ereaders have been selling like hotcakes this year. Still, I wonder if down the road, after the newness has worn off, some of those folks will find themselves yearning again for the physical book.

It’s interesting – in a few conversations I’ve had about downloadable music lately, I think this feeling is already occurring. We have access to more music than ever, and can get new albums with a push of the button. But I keep hearing people say that they listen to music less now. That they forget they have an album buried deep in their hard drive somewhere. That they miss the cover art, the liner notes of an old LP, the special care they took with the record when they pulled it out of the sleeve, the excitement they feel as they take the record out the packaging. They miss the tactile experience of the music. And vinyl records are even staging something of a comeback. 

Strange, eh? You’d think, “it’s music – there is no tactile experience – the only thing you’re using is your ears.” Wrong. Any rock concert goer will tell you that the light show, the art, the video screens, the stage performance of the musicians, the clothes they are wearing, the sweat you feel as you bounce up and down is every bit as much a part of the experience as listening to that album.

As human beings, I think we yearn to use all our senses, and as much as I like gadgets, I have to say that sometimes, for some things, gadgets create an antiseptic experience that frustrates that need. If we were robots and needed “just the facts ma’am,” the ereader would be perfect. The worst part about an ereader is that you can’t just throw it against the wall when the book really sucks.

But back to the original question about how it will affect us. I’m guessing that ereaders will fall into line with the rest of the ways we have of getting books, which is a good thing. We now have ereaders, audio books (downloadable and on CD), and just plain ol’ books – all great ways to read.  At the end of the day, however, I think the paper book will be with us for a good long while.

 Happy Holidays all!

 Gilbert Pili

And special emphasis on the word “value.”

I sometimes wonder if we too often get so caught up in “bargains,” especially when we shop at large big box retailers that we forget about the value of supporting our local downtown retailers.

We seem to have made the transition in thinking when we talk about buying food locally. The farmer’s market in downtown Salem has proven to be a huge success, and folks often go out of their way (and even pay more) to get quality food that has been produced on local farms. But when it comes to shopping at other local retailers, price suddenly becomes king.

So what is the “value” in shopping locally?

I’ll argue any day, that like our new farmer’s market, there is “nutritional value” in shopping local, and that spending a bit more in your local shops contributes much more to the health of our community than sending your dollars to huge corporate retailers. Dollars spent in Salem stay in Salem; by shopping here, you are investing in a thriving downtown. Conversely, dollars spent outside Salem contribute to the erosion of our city. It’s a pretty simple principle, but easy, I think to forget, when times are tough.

So, how exactly do dollars spent downtown stay in Salem? Well, it means that our business spends money regularly with 2 local printers, a bakery and a local hardware store. We give a percentage of sales to local organizations and schools when we host book fairs and offsites. It means we frequently donate books to local fundraisers. Our employees frequent local restaurants. And our tax dollars go to improving Salem.

In a nutshell, when you shop at an independently owned business, your entire community benefits:

• Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
• Local businesses create higher-paying jobs for our neighbors.
• More of your taxes are reinvested in your community–where they belong.

• Buying local means less packaging, less transportation, and a smaller carbon footprint.
• Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.

• Local retailers are your friends and neighbors—support them and they’ll support you.
• Local businesses donate to charities at more than twice the rate of national chains.
• More independents means more choice, more diversity, and a truly unique community.

We believe there is immense value in providing great customer service, folks who know what kinds of books you like, and who simply know you. We work hard to provide a venue for local book clubs and community meetings. We sponsor many free events, including local authors, childrens events, music, and seminars. We are a primary sponsor of the Salem Literary Festival — the first of its kind in Salem. We regularly reach out and staff book fairs with local schools. For you, our customers, we believe there is great value in not having to drive to the mall, being able to order any book not in our physical store, including used and out-of-print titles.

Times are tough, make no mistake. We completely understand people’s concern about overspending, and I can even identify with those who say that Wal-Mart can be a lifeline when money is tight. So let me take a minute to remind folks that we have lots of ways to save at Cornerstone Books:

• Now through Christmas (while supplies last!), we’re having super specials on great stocking stuffers like DVDs, boardgames, music and video games at $5, $10 and $20.
• For the post-Thanksgiving weekend (Friday through Sunday), we’re throwing our always-popular 10-20-30-40 Sale. That means 10% off your first purchased item, 20% off your 2nd, 30% off your third and 40% off your fourth. These discounts apply to items not already discounted, and can only be applied to books. Come take advantage of big savings on the post-Thanksgiving weekend!
• We print coupons in our email and printed newsletter, and accept valid Borders and Barnes & Noble Coupons as well
• The top 5 hardcover bestsellers are always 20% off in the store, and you can find great deals on the discount cart.
• Most hardcovers and trade paperbacks are 20% off on our website, and books ship directly from the warehouse to your home — our website is as easy to use as Amazon, and has the added benefit of supporting your local bookstore.
• The Lucky 13 frequent buyer card becomes worth $30 if you shop with us regularly.
• Military (with ID), students (with ID) and teachers (with ID), and local schools get regular discounts at cornerstone, as do book club members on their club picks.

So as the holiday shopping heats up, and the urge to go on a bargain-hunting spree, please remember those local stores who are contributing to Salem. We ask that you choose to shop with us and avoid the big box bargain siren call. Those corporation can afford a drop in Christmas sales and will be around no matter what. We need you more than ever this year, and we want to be here for the community for years to come.

Next week, we’ll talk about the many things we are thankful for in this difficult year, and first on our list is you, our loyal customers.

Best to all our families this holiday season and joy to you all,

Gilbert Pili

Chicago Bureau Chief for the Wall Street Journal, Bryan Gruley is an award-winning reporter whose outstanding work includes one of the front-page stories about the 9/11 terrorist attacks that won the Journal a 2002 Pulitzer Prize for Breaking News. In addition to newspaper writing, Gruley loves hockey, and he loves small towns. He brings these three things together in the mystery Starvation Lake.

Starvation Lake is an Indie Next pick for April 2009, and has won Gruley comparison to Dennis Lehane by Publishers Weekly and Booklist. Set in wintery northern Michigan, it is a tale of small towns and their secrets, of hockey and of friendships, and of what it means to be a journalist. Cornerstone Books welcomes Bryan Gruley for a reading and book signing of Friday May 8th at 7pm.  Because I couldn’t wait until then to find out more about him and the book, he was kind enough to answer a few questions in advance.

The town of Starvation Lake is so fully imagined; I feel like I could walk down its streets and chat with all its residents.  Was it difficult using what you knew from real life and keeping it fictional?
Thanks. I didn’t really feel like I had to make a distinction. Some is strictly invented; some has its roots in things I’ve seen, heard, smelled and tasted; very little is a factual reproduction. It was more difficult getting the tone right so that I didn’t create a stereotype of a small town, something that some writers, especially newspaper writers, are prone to doing.

Are there things that do or don’t make Gus Carpenter a good journalist, in your view?  Why did it take him so long to look in the damn file cabinet?
Overall, Gus is a good journalist. He goes where he has to go, sees whom he has to see, and asks the questions he has to ask. His flaw here is his reluctance to confront the past, partly because of the pain it dredges up, partly because he innately (and rightly) discerns that nobody cares to hear about it anyway. Joanie’s persistence helps to focus him.

Were there any surprises for you in writing and publishing your first novel?
Plenty. On the practical side, I was flummoxed by how hard it would be to keep everything straight. Funny, but you forget some of what you wrote eight chapters and six months ago. But more important, I was surprised at how the characters exerted their will over what happened. I was not surprised to get rejections from publishing houses, but 26, well, I guess I hoped I’d get a deal before they became so numerous. But I was lucky because those rejections made it possible for me to join with my gifted editor at Touchstone, Trish Grader.

What are you reading now?  What’s your favorite book ever?
I am reading Michael Harvey’s second novel, The Fifth Floor. It’s great (and Michael, as you probably know, is from Boston, though his novels are set in Chicago). Favorite novel ever? That’s a toughie. Loved The Catcher in the Rye, Sophie’s Choice, The Old Man and the Sea, and many others. One I will never forget is The Crisscross Shadow, a Hardy Boys book that was the first book-length fiction I ever read, as a boy.

I hope you’ll join me in welcoming Bryan to Salem next Friday!

Beth

This Saturday at 1pm, we welcome Lynne Griffin, author of the new novel Life Without Summer (St. Martin’s Press 2009). Lynne is a nationally recognized family life expert, whose book Negotiation Generation provides a welcome roadmap for parents who are learning to set appropriate limits with children. Her turn to fiction presents plenty of fraught family moments, as well: Life Without Summer draws a haunting portrait of two women whose lives converge after a hit and run accident outside a school. Lynne was kind enough to talk to me about her book.

Where did you start with this book…story or character? How did it come to you at first?

I was working on another novel when the idea for Life Without Summer came to me. From day one, I knew the first line and the last line of the story, and they’ve never changed. I also knew right from the beginning who was responsible for the accident. Though from early readers I did get feedback that this was a difficult character to assign the role to, I’ve never wavered in my commitment to tell the story as it came to me.

Tessa and Celia at first seem to have few similarities, but as their relationships unfolds, we see that they are not entirely different. Do you like one character more than the other? Understand one more? Did you enjoy writing one more?

Honestly, I connect with each woman’s story, but for different reasons. I really get Tessa’s fierce edgy way of coping. I’m a bit intense myself, so I understand why at times she goes for shock value. Celia says at one point, “…Tessa is a staircase of emotion, one minute up, the next minute down.” I’m sensitive and emotional, so I respect these personality traits and don’t shy away from those who express their emotions in big ways.

As for Celia, I have a lot of compassion for her. I can see how easily a woman torn apart by loss might make a few missteps, suddenly finding herself on a road she wouldn’t be on if grief hadn’t toyed with her sensibilities. Celia even says to Tessa in one session, “…women often take different roads toward healing after a loss…just be careful not to get so far…that you can’t find your way back.” I have great empathy for her inability to take her own advice. It’s one thing to know the right thing to do, it’s another entirely to do the right thing, especially in a situation like hers.

Did your experience as a parenting educator come into play at all?

I’ve been a family life expert for more than twenty years, and there’s so much about my work counseling parents, observing children, and teaching educators about families that I use in writing fiction. In many ways, my knowledge of human behavior is the vital ingredient for writing good stories. When I’m creating characters, I use what I know about personality and temperament research to be sure each one has the proverbial it factor. It doesn’t have anything to do with the set of physical traits I chose, though sometimes those can help. I don’t like certain characters because they’re nice, either.

In fact, whether I’m reading or writing, I like my characters to be deeply flawed. To be honest, the more flawed, the more I seem to like them. For me, character likeability comes with a tight connection between plausibility of behavior and empathy. When a character acts in a way I personally object to, moral or spiritually, I’m able to cast judgment aside if I can identify with what he or she did, or understand his or her motivations.

What did you learn in writing this first novel that surprised you the most?

How happy I am when I have a means of creative expression. After graduating from high school, I had aspirations to attend college for theater arts, but in the seventies girls were still strongly encouraged to choose teaching, nursing, or business occupations. So, I attended nursing school and later earned a Master’s degree in counseling. Though I was an actress in high school and college, sang professionally for a time, and have always journaled as a means of personal reflection, I’m a relative newcomer to writing stories. I began writing fiction five years ago and was part of a wonderful writers’ group with Amy MacKinnon, author of Tethered. I wasn’t half-way through a draft of Life Without Summer when I realized I’d found the artistic outlet I’d always been searching for. I am completely at home writing fiction.

What’s next for you?

My next novel also deals with family life. In it I explore the impact secrets have on the closeness family members can share. I’ve always been intrigued by the power of truth on healing and the complexities of grief. I imagine all of my fiction will deal with these themes in some way.

Beth

An early Spring weekend (March 27-29) saw crowds out and about for Literally Salem 2009! Events throughout the weekend were well-attended and Sunday’s rain didn’t stop attendees from making the most of all of the workshops, author events and activities on offer. This year brought more than twice the number of festival-goers than last year, and the all-ages programming attracted literature lovers from 2 to 82!

Writers’ workshops were filled with aspiring authors and published pros getting tips on poetry kickstarts, the perfect query letter, creating a sense of place, and writing with the senses. Fans came out to meet favorite authors and to find new favorites. Readings and open mics were filled to capacity and drew an impressive array of gifted writers, and the Scrabble® Tournament crowned a new champion.

Special thanks are due to the many generous people who gave of their time and talents to make this festival such a success. So, thanks to Gil Pili, Adam Pieroni, Elaine von Bruns, Peter van de Bogert, J.D. Scrimgeour, Jean Marie Procious, Jennifer Bell, Beverly Strauss and Rinus Oosthoek for lots of behind-the-scenes work, done with commitment and enthusiasm. Thanks to Jennifer Jean, Laurette Folk, J.D. Scrimgeour, Peter van de Bogert, Brunonia Barry, Adam Pieroni, Jennifer Pieroni, Wendy Snow Lang, Laurie Faria Stolarz, Stacy DeKeyser, Donna Albino, Cathy Huyghe, and Lilly Roberts, for planning and leading events. Thanks to all authors who read and spoke to grateful crowds, and thanks to all sponsors, especially The Salem Film Festival, Hurd Smith Communications, The Battlefield Journal, Creative Ink, Front Street Coffeehouse and Cornerstone Books. Thank you to all who helped spread the word about the festival, and to all who attended.

Join us the last weekend of March 2010 for the next Literally Salem!

Beth

If you’re scratching your head thinking we just had a LitFest in Salem, well, you would be right.  The inaugural Literary Festival in Salem started back in September of 2008.  In some ways it doesn’t feel that long ago, but in my own mind, it seems like a decade has passed.  Between September of 2008 and now, we’ve had an economic downturn the likes of which we haven’t seen in our lifetime, we’ve elected a new (oh, by the way, our very first African American) — president, we’ve indicted of Bernie Madoff and been outraged over AIG bonuses.  Somewhere in there, we had some holidays (I think)…

So it’s with great relief, happiness and pride that we’re celebrating Salem’s second LitFest, starting this Friday, March 27 and going through Sunday, March 29.  One, it’s a wonderful springtime set of events when all other news seems full of doom and gloom, and two, it sets our regular month for the festival going forward (we’ll be here again in March of 2010).  Thanks to all the volunteers who helped promote the festival and who will help manage the events, those who underwrote events, and those in the city who have been beating the drum of support.   A special thanks goes to Beth Simpson, who has worked tirelessly to create and manage the program of events; she is the reason the festival has twice as many events as last year, as well as more variety this time around.

Variety and family-oriented events were something we were very conscious of as we planned things this year.  In addition to more adult fare in workshops, John Updike, Adam Braver, Brunonia Barry and Hannah Tinti, there’s great events for kids, including storytimes with Peter Van, Giles Laroche and Mark Karlins.  For older readers, there’s a Scrabble tournament, creative writing with Jennifer Karin, and great YA authors Erin Dionne, Stacy DeKeyser, Laurie Stolarz and Kat Black.  In a nutshell, there’s something for everyone in this festival, and we hope you come out and join the fun!  Check out www.salemlitfest.com to see the full schedule of events.

I was listening to an oldies station recently, and the song “Get Right Back To Where We Started From” by Maxine Nightingale came through, and I suddenly found myself transported back to the 70’s of my childhood along with a big lump in my throat.  Strange how music does that.

More than the music, though, the very simple sentiment of that song is what really got me.  If you don’t remember those bouncy, happy lyrics, they go something like:

Love is good / Love can be strong / We got to get right back to where we started from

With bleak news all around us, it’s especially important for all of us to pull together those we love, and be good to each other!  It shouldn’t take a tragedy like 9/11 or an economic downturn for us to treat people with kindness and respect, but it’s in times like these that remind us of us what is important.

When I hear the words “get right back to where we started from,” I am not wishing to go back to the time that song was made, but I am reminded of how love was much more a part of our music vocabulary in those days  — I suppose we can thank the 60’s flower power for that.  We’ve become a cynical lot in this country over the last couple decades, and I think we often delude ourselves into thinking love needs to lose out to sophistication and “world wisdom.”

I have to admit I have a soft spot in my heart for bell-bottomed jeans, big afros, black lights, lava lamps, belt buckles and psychedelic posters.  Yeah, they’re hokey as hell.  But whenever I see pictures from those times, I find this huge grin spreading across my face.  So what is that all about?  There’s a reason why “That 70’s Show” is such a big hit, but what is it?

I think I know — it’s the messiness of that time.  The crazy hairdos, the bad clothes, the sheets drying on the clothesline.  The absence of cell phones and the internet.  Things are so neat and organized these days, and so often we just cocoon ourselves into our homes or our cars or our cubicles that we just don’t get out and socialize anymore.  Facebook and blogs are certainly no substitute for human contact and interaction.

So, this Valentine’s Day, get out with your loves ones.  Go see a movie, read your kids a book, go bowling, see a concert, say “I love you.”

Happy Valentine’s Day all.

Gil

Cornerstone Books will welcome debut author Juliette Fay and her book Shelter Me on Saturday January 31st at 1pm.  Shelter Me, the story of young widow Janie LaMarche’s first year without her husband, a January IndieNext pick, has been called “wise and inspirational” by Publishers Weekly.  Juliette talked to Cornerstone about her book and her experience as a new author.  Come hear more on the 31st!

Everyone’s heard the old saw “Write what you know”.  What did you know about Janie LaMarche and her life?

When I started writing, I really didn’t know that much about her, other than that she was in a mighty fury about this turn in her life. I started with just that feeling, of being ripped off and cut to the bone, and how that might manifest itself. I could feel how every little thing irritated her, as if her skin had evaporated and all of her nerves were inflamed and exposed. It’s how I imagine I might feel if I were in the same situation — so in terms of writing what I know, I knew her right from the get go.

This is either one of the funniest sad books I have ever read, or one of the saddest funny books.  Although, “sad” isn’t really accurate, as it’s also filled with such joy…perhaps “touching” or “tender” would be more accurate.  How hard was it to keep that balance while you were writing?  Did you find yourself getting pulled or stuck in one direction more than the other?

What a great description, and such a compliment! I did do a lot of dancing back and forth between pain and humor, though there wasn’t so much a conscious effort to say, “Oh, we’re getting a little too sad here, let’s inject something sweet or funny.” It came fairly naturally for me because I do believe that life is full of setbacks, and that no one can possibly avoid them, but that funny, sweet, endearing, hilarious things happen every day. You can always find a minor miracle if you look for one.

Your characters are so very real and recognizable, yet are also often quirky individuals.  How do you approach writing character?

I approach my characters from the inside out, almost like an actor would. I get inside them and wander around and see how it feels to be them. This makes me very sympathetic to them — there isn’t a character I don’t love, although I may not like their behavior very much. Father Gilroy, the cantankerous old priest, is one of my favorites — completely unlikeable, but I appreciate him nonetheless. As for idiosyncrasies, the world is so full of them it’s like going to a quirk smorgasbord every time you open your eyes in the morning! Again, it’s just a matter of looking for them and taking note of the more interesting ones.

Shelter Me is your debut novel…was there anything that surprised you in writing or publishing the book?

Everything surprised me! I feel like Alice in Wonderland! When I first started writing, I didn’t have any idea of how similar it would feel to falling in love, thinking about my characters all the time, and being anxious to be with them. And though there have been some setbacks along the way, I can still barely believe that an agent loved the book enough to take it on, and that she could get it sold so quickly, and now here I am in the wild, wild world of publishing, where I’m still learning the language and customs, but am enjoying it immensely. I feel utterly grateful, especially with things being so tough in the industry.

What are you currently reading?  What was your favorite book of last year?

I am just starting Love Walked In by Marissa De Los Santos, having already read the sequel, Belong to Me, last summer. I’m really looking forward to it because Belong to Me was so rich and interesting. At the moment, my favorite book of all time is Gilead by Marilynne Robinson. A brilliant, deep, gift of a novel. But I also like lighter, kookier stuff too, like Why I’m Like This by Cynthia Kaplan.

Beth

It’s Day One in a brave new America, and I can’t stop thinking about Barack Obama’s challenge to the nation. It has been far too long since a president has expected much from the people he has led, and for the most part, we have lived down to those expectations. Mounting national debt, lives lost overseas, inequalities and injustice in our own and other countries…and we’re told to go shopping.

We have devolved into a culture of irresponsibility. Remember when just a call to your parents from a neighbor meant going to bed straight after supper? Now we don’t want anyone to hold us, or our kids, accountable for anything. Global warming? Not my fault. Homeless person? Don’t make eye contact.

Here in America, we want convenience. Everything should be microwavable in under 30 seconds, and we shouldn’t have to get out of our SUVs to get it (unless we can sneak into that handicapped parking spot, since we’re in a hurry and we’ll only be going in for a minute). We are in great danger of raising a generation attuned only to the sound-bite, the disposable, the easy way.

But wait! Here’s a man who wants us to do something. Just say YES?!? And the group to whom this call seems to be most resounding is that next generation. That’s why they call it….HOPE.

How can you be of service? Don’t stand in their way. Better yet, join them. Even better, lead them. Challenge yourself to do one selfless thing a day. Join a group that identifies local needs and creates solutions. Can’t find that group? Start it. We have to stop thinking that someone else will do it for us.  The only way we will see real change is if each of us takes responsibility for helping to make it happen.

How can Cornerstone Books be of service?  We continue to have a committment to be of service in our local community in as many ways possible, and hope that you’ll take the time to share ideas on how we might do that in 2009.  May today be the first day of a better America.

Beth

As I spread the Indie message around, I often find myself in a bit of a pickle. Do I wholeheartedly support the Indie spirit? Yes! So that includes “Indie authors”, right? Ah! Here is where the toes dip into the brine.

As a store that has positioned itself as a “community living room”, we work (tirelessly, I assure you) to be of the people, for the people. What better way to do that than to support those in the community that are striving to join the world of literary legitimacy: the local, self-published author?

As a private citizen, I can understand the desire to see one’s work in print. As a celebrant of the small, the personal, in art and in life, I say “Go! Spread your wings! Sing out your message!” As the Event Coordinator for an Indie store, I have to balance my individual, soft-hearted impulses with the cold hard fact that, if we don’t make enough money to keep the doors open, we can’t spread any message, or support any spirit, at all.

I struggle to explain these realities to the many self-published authors I hear from each month. For a book from a ‘traditional’ publishing house bought directly or from a wholesaler, we receive a 35-42% margin. For an independent bookstore, on a good month, this represents about what we require to break even.

A self-published author purchases their book from the self-publisher at a price that is typically what a similar book, ‘traditionally’ published, would retail for. That means, in order to make a profit on that book, they then need to sell it to the store at a price that would be above average retail, and then, to make a profit, the store would have to sell it at an even higher price. A $10 dollar paperback mystery is then available to the end-customer for about $18. If the store were to purchase directly from the self-publisher, the end price would be even higher.

When I discourage people from self-publishing, it is not snobbery, it is simple survival.

What often happens, when we host a self-published author for a reading, is that they end up selling the book to the store at their cost (making no profit at all), and the store then needs to decide if we will sell it at a lower margin (and then not make enough to cover our own costs…the publicity and marketing for the event the staffing, the overhead…), or price it at a typical margin, and not sell it at all.

So, we do not see a profit from these events, but just hope that we get what it takes for us to not see a loss. In contrast, the self-publishing businesses make a profit on every book that they sell to the author.

Despite this, the self-published author sees the publisher as their friend, as they have facilitated the process that allows the author to see their work, in print, in their hands. The store is often seen, if not as an enemy, as unsupportive of the self-published, “Indie” author.

So, what do you think? Are we keepin’ it real as an Indie? If you’re a bookseller, how do YOU walk this tightrope? What happens when “One Love” meets the electric bill? Will art and commerce ever make easy bedfellows? (Okay, I know I skirted the discussion of the quality of many self-published works, but we’ll leave that for another day.)

Beth